IT is changing the world at a tremendous pace and increasingly determines the success of businesses. This gives the IT decision-maker an increasingly important and decisive role. Anyone who wants to do business with IT decision-makers and thought leaders in the Netherlands works with AG Connect: from IT directors and IT management to IT consultants and advisers, you can reach them all via one platform. AG Connect has the largest IT reach in the Netherlands and is the only IT title with paying subscribers. Discover all the possibilities of connecting your business to IT professionals in one go.

AG Connect is part of Sijthoff Media which also includes the brands Adformatie, Atlas voor Gemeenten, Binnenlands Bestuur, iBestuur and Young & Connected.

Reach all IT decision-makers via a single platform

AG Connect is the platform for all IT decision-makers and thought leaders in the Netherlands. It hosts 24/7 news and inspiring articles in full breadth and depth. Developments, innovations, backgrounds, insights – everything you need to make IT decisions! Online and with a beautifully extensive magazine.

AG Connect offers a unique, high-quality envelope for your communication message.

  • Largest IT reach in the Netherlands.
  • Only IT title in the Netherlands with paying subscribers.
  • Largest independent IT editorial team in the Netherlands with over 50 years of experience.
  • Broad perspective on IT covering both science and practice.
  • A lot of depth in the articles and in the intelligence environment.
  • Targeted advertising (by subject) possible.
  • Your content gets added value because of the high quality of the environment.
  • Through the high relevance of the environment, you get better results, a high response rate and qualitative leads.
Brandmovie AG Connect
Target audience AG Connect

  • Wide range

    In print, online and at events

  • Authority

    The ICT authority for 53 years

  • Paying subscribers

    Only IT journal with paid circulation

Magazine

Next to the agconnect.nl website, the extra thick magazine (70 pages on average) is published 8 times a year. The magazine covers all the pillars. There is room for in-depth IT studies, but also for the more human side of IT in the form of portraits and interviews. Print run: 6,500.

ThemePublished on
SocietyFebruary
Logistics & OTMarch
Tech & FutureApril
Resilience (Security)June
CareJuly
CareerSeptember
BusinessOctober
TrendsDecember
Size*PortraitLandscapePrice
2/1 page- 420 x 270 mm€6,500
1/1 page210 x 270 mm-€4,000
Leaflet--€3,000

*After you have reserved space for the advertisement(s), we will send you the submission specifications.

Knowledge partner packages

On agconnect.nl, we offer comprehensive possibilities to make your content visible to visitors. With an online partner package, you can upload unlimited contributions for 12 months. These partner contributions (blogs, interviews, case histories, etc.) can be found on the homepage, at the relevant pillar and relevant topics. The partner contributions are shown among the editorial articles. The partner contributions are also included in the AG Connect newsletter, which is sent out to 14,500 subscribers every day. To increase the editorial character of articles, we have introduced partner sections and you can see when which themes are current in the content calendar. We can also provide insight into which articles are read more than others. Through testing and measuring, we can together increase the reach among our readers even further. In this way, we create optimum visibility and effectiveness for your content campaign.  These content campaigns are tailor-made. For an overview of all our current partners, click here.

Package 1

  • Placing unlimited content on your own partner portal for 12 months.
  • This content is placed under a pillar on agconnect.nl, on the homepage and the relevant topic page.
  • The content is included in AG Connect’s daily newsletter.

Price: €6,450

Package 2 (extras over 1)

  • Unlimited embedding of videos, podcasts, Twitter messages and other interactive media within the partner articles. Our partner manager takes care of this in consultation with you.

Price: €8,450

Content Production

Are you in need of appropriate content for our platform? We can produce articles for you of up to 500 words.

  • 1 article: €850
  • 2 articles: €1,450
  • 3 articles: €2,100
  • 4 articles: €2,700

Digital magazines

AG Connect’s interactive magazine complements the AG Connect trade magazine in print, the website, events, newsletters and social media channels. It offers partners an out-of-the-box way to get their message across. It provides an interactive presentation in which text, image, video and audio come together. The interaction allows you to respond to the reader’s experience, resulting in more and longer attention to the product or service.

AG Connect’s editors will present a series of digital specials in 2023. The themes include Security, Formula 1, Government and C Suite.

MonthTheme
AprilSecurity
JuneFormule 1
OctoberRetail
NovemberTech-suite
DecemberGovernment

Package 1

  • Interactive article (500 words) with full screen video capability.
  • Logo with company details and link to your website.
  • Social media buttons for LinkedIn, Facebook and Twitter.

Price: €3,500

Package 2

  • Interactive advertisement or interactive article (700 words) with full screen video possibility – made in the colours of your corporate identity
    • Logo with company details and link to your website.
    • Social media buttons for LinkedIn, Facebook and Twitter.

Price: €4,750

Newsletter advertorials

The newsletter offers you the opportunity to communicate directly with IT managers and IT professionals by placing advertorials. The newsletter is sent on every working day. Circulation: 14,500 recipients.

Thematic newsletters

  • Security
  • AI & data science
  • Labour market
  • Development

Advertorial
€850 per placement
€2,250 for 3 placements
€4,200 for 6 placements
€5,750 for 9 placements

Banner
€850 per placement
€2,250 for 3 placements
€4,200 for 6 placements
€5,750 for 9 placements

Partner mailing

Use AG Connect’s unique reach to promote your conference or product. Approach subscribers with a partner mailing in your house style (newsletter). With a mailing made entirely by you, you are assured of a high attention value. Circulation: 7,000 recipients.

Price: €3,500

Display advertising

Agconnect.nl offers various possibilities to increase your visibility on the site. Various banner sizes and positions are available.

BannerFormaatTarief
Billboard970 x 250 pixels
320 x 100 pixels (mobile)		€85 CPM
Leaderboard728 x 90 pixels
320 x 50 pixels (mobile)
€70 CPM
Large rectangle336 x 280 pixels€80 CPM
Branded content€850
Whitepaper€850

Purpose: generating leads

Content syndication

AG Connect provides IT managers and IT professionals with comprehensive information to increase their knowledge and help them make decisions in purchasing IT products and services. Providers of this information receive detailed data from interested visitors. By sharing the criteria that the leads must meet, you receive qualitative leads that sales can use immediately. In addition to our website, we also use our newsletters to generate these leads. Circulation: 14,500 recipients.

Package 1

  • Three white papers must be submitted at the start;
  • All leads will be presented during the three-month period, no selection is possible;
  • The white papers will be published 5 times in the AG Kennisbank newsletter.

Price: €3,500

Package 2

  • Three white papers must be submitted at the start;
  • A package with 25 leads with one filter (company size or function) can be purchased;
  • This package can only be purchased in combination with a 12-month online partner package on AG Connect.

Price per lead: €80
Package with 25 leads: €2,000

Package 3

  • Three white papers must be submitted at the start;
  • A package with 25 leads can be purchased with two filters (company size and function);
  • This package can only be purchased in combination with a 12-month online partner package on AG Connect.

Price per lead: €100
Package with 25 leads: €2,500

  • Qualitative leads

    With extensive contact details

  • Thought leadership

    Show your expertise

  • More results

    Through specific and qualitative leads

Purpose: branding & awareness, claiming thought leadership and generating leads.

Events

AG Connect organises various congresses and seminars every year. At and around these events, we offer various possibilities to engage in branding as well as profiling your company in terms of content.

AG TechFest
Date: 20 September 2023

AG TechFest is the largest business IT festival in the Netherlands where innovation, new insights and creativity come together to celebrate the impact of tech.

It takes place in the Werkspoorcathedraal in Utrecht. An industrial environment with a real festival vibe, see for some atmospheric images: werkspoorkathedraal.nl. Themes that are discussed include IT talent management, sustainability, collaboration, digitalization in general, but also business and social impact.

Target audience
In addition to IT managers, decision makers and professionals (C-level min 1 with budget), we also focus very explicitly on C-level; the (upcoming) CIOs and CTOs, who can present great cases and inspire the other visitors. A third group are Computer Science students or starters on the labor market, who want to orientate themselves on what is happening at different companies in the tech field.

Leadership in Tech
Date: 20 November 2023

Tech is crucial in the development of today’s organisations. AG Connect Leadership in Tech zooms in tot he strategic choices Dutch tech managers have to make and the capabilities they need to have to be leading in growing their business. The event focusses on cooperating with stakeholders and the function of tech as accelerator of effective innovation of the business. Through keynotes, workshops and masterclasses leaders in tech are provided with all tools that help the business further. The event takes place on November 16 2023 in the creative hub of Amsterdam Captial C.

Target audience
Leadership in Tech focuses on the modern Tech Suite: the new top executives in tech. Men and women who lead the tech divisions of Dutch companies and organizations. Driven managers with vision, from the floor to the boardroom. Primary at C-level minus 1 and secondarily at C-level.

Packages AG TechFest 2023

Floor Small – aprox. 10m2

  • Wooden Back wall on the floor including power point;
  • Campaign (website, email, social media);
  • Full page in AG Connect;
  • Possibility to scan badges of visitors.

Price: €5,000

Floor Medium – aprox. 20m2

  • Wooden Back wall on the floor 7 small wooden house frame (4x2m) including power point;
  • Campaign (website, email, social media);
  • 2 x full page in AG Connect;
  • Possibility to scan badges of visitors.

Price: €10,000

Floor Large – aprox. 25m2

  • Large wooden house frame (5x5m) including power point;
  • Campaign (website, email, social media);
  • 2 x full page in AG Connect;
  • Possibility to scan badges of visitors.

Price: €10,000

Creative space on Floor – aprox. 25m2

  • Including power point;
  • Campaign (website, email, social media);
  • 2 x full page in AG Connect;
  • Possibility to scan badges of visitors.

Price: €10,000

Breakout sessions (only in combination with a floor space!)

Container Talk (20 mins.)

  • Short 20 minute inspirational presentation without slides in a sea container (Goal: inspiration/motivation);
  • 1 Online advertorial prior to the event to promote the session;
  • Topic of session is defined in cooperation with our event manager;
  • contact details of the persons that attend the session (GDPR-proof).

Price: €6,500

Silent Bar Talk (20 mins.)

  • Short 20 minute inspirational presentation without at the bar with head phones;
  • 1 Online advertorial prior to the event to promote the session;
  • Topic of session is defined in cooperation with our event manager;
  • Contact details of the persons that attend the session (GDPR-proof).

Price: €6,500

Insights Talk (30 mins.)

  • 30 minute Talk providing insight in a dome;
  • 1 Online advertorial prior to the event to promote the session;
  • Topic of session is defined in cooperation with our event manager;
  • Contact details of the persons that attend the session (GDPR-proof).

Price: €8,500

Inpire (45 mins.)

  • 45 minute Talk for max. 50 persons or 45 Work session for max. 25 persons in a dome;
  • 1 Online advertorial prior to the event to promote the session;
  • Topic of session is defined in cooperation with our event manager;
  • Contact details of the persons that attend the session (GDPR-proof).

Example: create an app in 45 minutes. Make an AI canvas for new initiatives OR an inspirational talk by a trendwatcher etc.

Price: €9,500

Extra opportunities

AGC TechFest Container  

  • 4 online advertorial prior to the event to promote the sessions;
  • 4 sessions of 20 minutes in a sea container;
  • AG Connect facilitates 15 bar stools and a screen;
  • Campaign (website, email, social media);
  • Contact details of the persons that attend the session (GDPR-proof);
  • 2 full page advertisements or advertorials in the print edition of AG Connect 2023;
  • Space around the container to style the area in for instance the brand colour etc. (the partner facilitates this);
  • Possibility to scan badges of visitors.

Price: €22,500

Festival chairs 
125 stuks full colour printed.

Price: €6,500 euro

Bar sponsor
Branding of the bar, beermats etc.

Price: €10,000 euro

Lanyards 
Printed with logo of partner.

Price: €5,000 euro

Coffee cups 
Printed with logo of partner.

Price: €4.000 euro

Partner packages Leadership in Tech

Visibility (included for every option)​:

  • Campaign (website, email, social media);
  • 1 full page advertorial or advertisement in the print edition of AG Connect;
  • ​Networking space in the network area;
  • 3 newsletter advertorials prior to the event to promote the session;
  • Tickets for maximum two visitors of the organisation (including sales);
  • Topic of session is defined in cooperation with our event manager;
  • Contact details of the persons that attend the session (GDPR-proof).

Masterclass (duration 30 minutes) – max 60 persons

Adopt a Masterclass. Think of a session about change management, leadership or communication within teams. Together with our program manager one of the available topics is chosen that best matches the goals of the partner. The masterclass is offered within the program with a ‘Powered by …’ statement. The advantage of this construction is that partners are completely unburdened and do not have to organize anything themselves for the benefit of the session.

There are 4 Masterclasses that can be adopted.

Price: €10,00 (excluding VAT)

Training or Round Table (duration 40 minutes) – max 25 persons theatre, max 12 persons RT

Is there an experience to offer that addresses the themes discussed during AG Tech in Business? For example, can you give a security awareness training on location or a mini-workshop about leadership to a select group? In this session visitors have to participate.

Price: € 10,000

Breakout for a case study or workshop (duration 30 minutes) – max 50 persons / 25 persons

Via a case presented by the partner’s customer, participants get to know the do’s and don’ts during change processes and implementations within the business. How do you ensure that business and IT follow the same path? It is also possible to organize a workshop. Think of topics such as ‘adoption’ or how data management affects the finance department.

Price: €15,000

Trainingssessie (duration 30 minuten) – max 15 personen

Price: €7,500

Other possibilities:

Bar sponsor
Branding of the bar, beermats etc.
Price: €10,000 euro

Lanyards
Printed with logo of partner.
Price: €5,000

Private Meet & Greet space
Price: €6,500

Participating in the podcast on location
Price: €3,500

Premium sponsorship – plenairy session (20 minutes)

Do you want to use an external speaker with a story that connects to the themes that will be addressed during AG Tech in Business? Does your company have groundbreaking research that can be broadcasted at the event? Become a main sponsor and participate in the plenary part of the day. There is room for 1 partner to give a presentation on the main stage. This is always done in consultation with and after confirmation from the event organization.

Price: €25,000 including sponsorship main stage

Extras:

  • 5 tickets;
  • Spread in the print edition of AG Connect;
  • Direct Mailing after the event to all participants;
  • Participation in the podcast on location.

Webinars

Do you want to organise an online presentation? Share your knowledge with AG Connect’s target group and organise a webinar. The interactive set-up allows you to get to know your potential customers.

  • AG Connect provides the space and the online environment for the webinar.
  • AG Connect takes care of the invitation policy in consultation with the partner.
  • Our program manager helps put together the programme to create a substantive webinar.
  • AG Connect conducts a marketing campaign in the run-up to the webinar to attract viewers (email, banners in newsletters and on the website, social media, etc.).
  • After the webinar, the partner will receive the recording for further distribution among its customers and potential customers.
  • The partner will receive the names and addresses of the participants in the webinar (GDPR-proof).

Price: €7,750

AG TechTours

In April, June, September and November we will organise TechTours for IT decision makers (C-1) at unique locations like Circuit Zandvoort. This gives you the opportunity to share your knowledge with AG Connect’s target group while networking and having an interesting tour.

  • AG Connect provides the location and operational organisation of the TechTour;
  • AG Connect takes care of the invitation policy in consultation with the partner;
  • Our program manager helps put together the programme to create a substantive event;
  • AG Connect conducts a marketing campaign in the run-up to the event to invite participants;
  • The partner will receive the names and addresses of the participants in the webinar (GDPR-proof).

Prices start at €15,000

Podcast

A podcast lends itself very well to a series of episodes with a substantive interview about the industry. AG Connect has the in-house specialists to support the interview and has its own recording studio.

  • Support in the coordination of the content and approach by our program manager prior to recording the podcasts.
  • Interviewer who conducts the conversation and edits the podcast.
  • Marketing campaign to promote the podcasts among AG Connect readers.

Price for 1 episode: €5,450
Price for 2 episodes: €9,950
Price for 6 episodes: €13,500

  • Networks

    Connect with existing and new business contacts

  • Presentations

    Generate leads at product and service presentations

  • Share knowledge

    Share knowledge at master classes and conferences

Questionnaire

AG Connect offers the possibility to give a partner the opportunity to conduct an online survey at the core of the target group. With this research, the market can be explored in various areas, such as whether products will catch on in the market, or just to know more about certain topics that play a role in this target group.

  • Target group will be determined in consultation with the partner.
  • The research will be drawn up in collaboration with AG Connect.
  • Questions are distributed among the target group selected by the partner.
  • Online media campaign to boost research on the various channels of Sijthoff Media.
  • Results are shared with the partner after the survey.
  • Partner draws conclusion from the research and writes a 900-word report on it.
  • The report will be published in a 2/1 page spread in AG Connect as a partner contribution.

Price: €9,950

Poll

The possibility to ask 3 questions to the visitors of agconnect.nl to get information from the market by means of a pop-up banner.

€3,500 per poll;
€6,750 for 2 poll placements;
€9,000 for 3 poll placements.

Vacancies

Agconnect.nl/vacatures is the job site where employers and experienced IT professionals meet. AG Connect’s broad reach ensures that your vacancy will be seen by thousands of IT professionals, including general managers, IT managers, IT specialists and other IT professionals.

  • Immediate placement after registration.
  • Simple management of responses.
  • Including company profile and logo.
  • Various possibilities to highlight your vacancy.
  • Possibility of placement in the newsletter and in the magazine.

Vacancy placement:

€550 per placement;
€1,335 for 3 placements;
€2,175 for 5 placements;
€4,200 for 10 placements;
€6,000 for 15 placements;
€9,200 for 25 placements.

Vacancy placement Spotlight:

€850 per placement;
€2,800 for 4 placements;
€5,200 for 8 placements;
€7,200 for 12 placements.

  • Wide reach

    Amongst (IT) managers and IT professionals

  • Latent jobseekers

    Precisely reaches the latent jobseekers

  • Transfers

    Various transfer opportunities

Contact

AG Connect bv
Weesperplein 4
1018 XA Amsterdam
020 235 6400

KvK-nr. 62682652

Sales
Jeffrey Ploeg – 06 118 573 51
Kim de Vries – 06 473 120 90

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